It is one of the most talked-about processes this year. Everybody is raving about the benefits of the straightening system. What is it, you ask? It’s called the Brazilian Blowout and it’s pretty awesome.


A Brazilian Blowout also known as Brazilian Keratin Treatment, Keratin Cure and Keratin Straightening is the method of temporarily straightening hair by sealing a liquid keratin and a preservative solution into the hair with a hair iron.

(Side note: it has been banned in several countries including Canada and the European Union due to high concentrations of regulated chemicals in them. While it is performed in the US, the process still has regulations and is still considered controversial.)

The process takes about 1-3 hours and last around 3 months. It involves eliminating frizz, and straightens curls and waves about 50 to 80 percent. The process is huge in Miami, Los Angeles and New York, and can cost about $150–$600 depending on the hair length and hair salon.


Here are some important tips to keep in mind about a Brazilian Blowout:

  • The treatments do not guarantee completely straight hair.
  • After receiving the treatment, downtime ranges from no-wait to a 72-hour period.
  • This mean you can’t do things like: wash or wet the hair, exercise, tuck the hair behind the ears, or pin it up with any hair clip, pony tail holder or headband.

If you’re interested in a Brazilian Blowout, consult with a stylist from Indo Hair to help you decide!